How to Create a Compelling Brand Model || SEO || Digitalmarketing||Abeeratips
Todayis another day of SEO unlocked today we're gonna be covering branding and methodologies so what is a brand well
accordingto Elon Musk a brand is just a perception and perception will match reality over time sometimes it'll be ahead other
times it'll be behind but brand is simply a collective impression some have about a product now I want you to think about
these brands on the screen coca-cola Nike Apple McDonald's what do you think about them well when you look at McDonald's
family happyspeed when I was a kid I loved their happy meals it definitely did make me happy Nike achievement sport
consideration just do it right with Nike theyreally push you forward and when I think about that brand this is like alright that's
a great brand ifyou're into sports anything athletic running people know that heyifyou want shoes for basketball or any
sport you justgo with Nike and neil patel i may be known for marketing also sharinggrowth advice SEO the listgoes on and on
it all comes down to your brand story what our people are gonna say about your brand how do theysee it if they had a read
about it in a book what would theysay and you're probably wondering well how do i find what my brand storyis it really
comes out to four main elements what does your brand say about itself what your brand does in the world what others
believe and say about your brand and how others interact with your brand a brand is built over time with consistency of
message the more you push across your message the easier it is to get all those four elements right brandingis more than
just tryingto figure out how you define your brand it reallycomes down to how are you gonna produce your brand your story
your messagingit all intertwines with each other because if it doesn't intertwine with each other wellyou're gonna have
unconsenting and then consumers or potential consumers are goingto be confused so I want to make sure that you go
through the following exercises that way.we have a sheet that'll help you do this technicallytwo sheets you need your first
start off with the unique selling proposition and unique value proposition worksheet .you'll find that worksheet fill it outgo
through it step-by-step another worksheet that I want you to go through is your bigger contribution and you'll see it in the
same place when you go through these two things it'll help you set up your brand correctlyfrom day one another important
aspect is to see how your competition positions themselves I want you to use tools like Facebook's add library or what runs
where to see where your competitions doing and what ads are running even go to their website sign up with your email
address or a dummy email ifyou want check out their landing pages read their emails attend their sales calls their webinars
their home marketingcollateral this will allgive the idea of what's working and what's not workingthat wayyou can start
changingthe system because ifyou seeing what your competition is doing most people just copythem I don't want you to do
that you need a buckthis system you need to start thinking ofyourself on how you can stand out from your competition what
can you do that's unique.
how can you position yourself in a different way and when you do that you're much more likelyto have effective brand that
people love and thatgets us into deployingyour brand so with deployingyour brand the first step is to tryto to the exercises
ifyou are doingthe exercises and download the worksheets you'll have a whole list of insights and you can use those insights
throughout things like your SEO your title tags your sales copyyour website design even your product design or your sales
calls it's important to do it in areas that are not just marketingrelated the reason beingis your brand changes from
everythingfrom customer support to sales to emails to videos they all need cell line the moment it doesn't align that's where
you're gonna see things breakthink of everyinteraction everythingin your business as a experience for the customer or client
opening up a box a package that was shipped to them opening up a sales letter watching a video even seeing an ad on you're
speakingto someone on the phone this is all how people interact with your brand and it affects their perception of it the
reason the experience is reallyimportant is because it affects pricing and most people want to charge premium prices and
therefore the wayyou are doingthat's bycreating amazing experience in relationship but not just your customers about how
your customers interact and engage with your products or services that's how you can be the premium price brand and have
the most amount of profit because by higher prices and the same amount ofcustomers it helps increase your profit margins
and it'll also help increase them demand it'll also help decrease the price resistance of people beinglike hmm you're too
expensive because when people love your brand like they do with Apple products you don't really hear them say hmm Apple
iPhones are too expensive well even if theythinkthat for some reason they're still buying Apple iPhones why because of how
their experiences with Apple products and the brand.
Hey, I am Khadam Ali admin to this blog. I am trying to write good articles for you,if you like this so plz share this to your friends. if you have any questions plz leave a comment below the post.i try to give answers to you.
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