How do I increase my website's domain-level authority?
So today, we're goingto
talk about the three core factors that'll improve your website's link authorityin a meaningful way. Staytuned. So ifyou're new to the concept of website
authority, it's actually a made-up metric from SEO tool companies. Now, whether you call it Domain Rating, Domain Authority, website authority, or
whatever, they all serve the same general purpose. Theytryto measure the relative "strength" of a website's backlink profile compared to other sites in
their index. Now, while some tools claim that their website authority metric can predict a website's ranking potential, I'd take that with a grain ofsalt. Yes,
I think SEOsgenerally agree that website authority does playsomewhat of a factor in rankings. In fact, we've found a clear correlation between Domain
Rating and the number ofkeywords a website ranks for. But correlation doesn't prove causation. Google ranks pages and not websites. So having a goal
to improve Domain Ratingis too broad and could actually make you lose focus from your true goal which is to rankin Google and get more organic
traffic. So by puttingthe focus at the website level instead of the page level is like paintingyour whole house just to make your bathroom lookgood. It might workto a certain extent, but 90% ofyour efforts actually have no effect on the end goal. Now, the things that cause an increase in your website's
authoritycan help you rank higher in Google. And it all comes down to the main thingresponsible for calculatingthis metric. And that's links. Now, Ican't
speak on behalf of other tool providers because I don't know how theycalculate their website authority metric. But Ican expand a bit on Ahrefs' website
authority metric called Domain Rating. So again, Domain Ratingrepresents the overall strength of a website's backlink profile. And when Isaystrength, it
isn't just a pure numbersgame. We look at both quantity and quality of the links pointing at a website. Now, Domain Ratingisn't linear. It's plotted on a
logarithmic scale from 0 to 100. To understand this scale a bit better, think of it like gainingstatus in a video game. You might start off as a "Scout". And to
gain your Ranger badge, it might onlytake a few hours. But jumpingto the next level could take you months! Then onlythe truly elite players willget to
Epic status. And don't even get me started on Legendary. This is reserved onlyfor the "chosen ones." In the same way, increasing a website's Domain
Ratingfrom 79 to 80 would be a much bigger jump than goingfrom 3 to 4, or even from 3 to 10. In short, you can't saythat a website with a DR 40 is twice
as authoritative as a website with a DR 20. It'll be more than that. Although improving Domain Ratingshouldn't be your aim, let's talk about the three main things that impact the score.First are the number of unique websites that linkto you. At Ahrefs, we call these Referring Domains. And in our
calculations, we only account for followed links. Meaninglinks with nofollow, UGC, or sponsored values won't improve a websites' DR score. Now, since
we count referring domains here and not backlinks, subsequent links from the same website won't improve a website's DR either. The second thing we
look at is the Domain Ratings of the linking domains. And this is one of the ways we keep DR reliable and tougher to manipulate.For example, if a website
has 1,000 followed referring domains that all come from DR 0 websites, it's unlikelythat those links will do much for the linked page. And we want to
reflect that by not overinflating DR scores based on quantity alone. This also means that a website's DR can increase if the Domain Ratings of the linking
websitesgo up.For example, I built a linkfrom a DR 15 site backin 2017.
And today, that same website has a Domain Rating of 58. The moral of the storyis not to judge a website byits DR alone. If
there are less authoritative sites, but you see them grinding and consistently buildinglinks to their pages, then the value of
your linkcan increase over time. This is the Referring domainsgraph for the site Igot a linkfrom and this is around the dayI
got a linkfrom them. The slow and steadyincrease in referring domains plus the person's content were good indicators that
the site would continue to do well. So I invested mytime to get a linkfrom a low-DR site and it paid off. And the third thing we
look at are the number ofsites the referring website links to with at least one followed link. The more unique websites a site
links to, the less so called "DR equity" it can pass.For example, ifyou had a new website thatgot a linkfrom the New York
Times, you might thinkyou'd get a nice pop in your Domain Rating. Afterall, the New York Times has a Domain Rating of 94
and it's one of the most well-known sites in the world. But because of the sheer number of external websites it links to with at
least one followed link, it won't have that much of an impact on DR. As you can see in the Linked Domains report in Ahrefs' Site
Explorer, theylinkto over 280,000 websites with a followed link. So howmuch of an impact would a linkfrom nytimes.com
have on a website? Well, it depends. But to give you a better picture, this website only has one linkin total, and it's from The
New York Times. And it has a DR score of just 2. And remember, DR runs on a logarithmic scale. So ifyou had a DR 70 site, that
linkmay not visiblyimpact your Domain Rating. Now, let's compare that to a site like IMDB, which has a DR of 93. Accordingto
the Linked Domains report in Site Explorer, they onlylink out to around 5,000 websites with a followed link. Now, if we look at
this domain which has just a single referring domain from IMDB and no other websites, you'll see the website has a DR score
of 34. So does that mean that the DR 34 site is more "authoritative" than the DR 2 site? Or that a linkfrom IMDB is better than
one from the New York Times? Definitely not! And this is exactly whyI don't recommend using Domain Ratingscores as a
standalone metric. It's not a good indicator of a website's quality or legitimacy. It's merely a measure of "link popularity."
Instead, it's better ifyou combine DR with other metrics like domain-level traffic or URLrating, which estimates the overall
strength of a page's backlink profile. So what are the keytakeaways here. I'll tellyou as it is. Don't obsess over increasingyour
Domain Rating. Instead, focus on two things. #1. Build links to pages you want to rank. Again, Google ranks pages and not
websites. And ifyou want to rankyour pages for popular or competitive topics, you're goingto need links. In fact, we found
that the number of referring domains to a page is the strongest correlating backlinkfactor as far as rankings are concerned.
So rather than buildingthem to every page across your site, focus on the ones you care about most. And #2. Tryto get links
from authoritative and high-quality websites. At the end of the day, you want to rankyour pages high in Google. And the links
that are goingto move the needle are high-quality backlinks from relevant and authoritative pages. I won't expand on these
qualities right now because we have a fullvideo that outlines the characteristics of high quality backlinks, which I've linked up
in the description. Now, ifyou focus on these two things, which were to build links to pages you want to rank and to get links
from authoritative sources, the byproduct isgoingto be higher Google rankings and an increase in your Domain Rating. And
we have a ton ofstep-by-step tutorials on how to build links to your website, I'll see you in the next one.
Hey, I am Khadam Ali admin to this blog. I am trying to write good articles for you,if you like this so plz share this to your friends. if you have any questions plz leave a comment below the post.i try to give answers to you.
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