Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the
right people when they're lookingfor whatever it is that you're selling. When they're activelysearchingfor keywords related to
your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their
campaign scale and become profitable. So what should you do? Hi everyone, I'm Khadam Ali, and todayI'm goingto walkyou
through seven AdWords hacks that'll make your campaign scale profitably. Before we get started make sure you subscribe to
this blog, That way, as we release more content like this, you'llget notified. Did you know that the click-through rate for
remarketingis roughlyten times higher than traditional advertising and CPCs cost are roughlytwo to a hundred X less? That's
a huge difference. Not onlyis remarketing aspect super important, but adding detailed targetingto remarketing efforts makes
it all better in terms ofspend and conversions, AKA, you'llget a better bangfor the buck. So set up campaigns for people who
have already been to your site more than one time. When you do that, that means that audience is alreadyinterested in your
products or services. So when you target them, they alreadygot to know you. They're much more likelyto convert. The next
thingI want you to do is focus your efforts on longtailkeywords. When it comes to generalized keywords, they're very
competitive because everyday marketers want to go after them just because they have a high search volume. But they don't
always drive the highest quality of traffic. A lot ofmarketers make the mistake ofgoing after these keywords. However, the
moneyis in the longtail.For example, the keyword diet plan has a SEO difficultyscore of 52 and a paid difficultyscore of 70
with a cost per click of $4.35 and a keyword volume of roughly 40,500 searches per month. A longtailed version like diet plan
that's low carb has a SEO difficulty of 21 and a paid difficulty of 42 with a cost per click of $1.58. The keyword volume is only
12,100 searches for month but someone who searches that is lookingfor a specific diet plan and they're much more likelyto
convert. You're probablythinking, hey, diet plan has a much higher search volume so I want to go after that. But what you'll
find is you're goingto get a lot of irrelevant clicks that don't convert versusgoing more specific. Start off bygoing more
specific and going after longtail phrases because you tend to generate more sales from that, and in manycases, those
keywords have a lower cost per click even though theycan make you more money. The next ting, you shouldn't be afraid of
using exclusions. Exclusions are a great wayto find hyper-focused audience that's more likelyto convert and give you a bigger
bangfor the buck. So let's sayyour audience doesn't fall into a category with people of high income. You can exclude people
with higher income. It reallyis that simple. There are a lot of different targeting elements with Google Ads and also Facebook
Ads. Don't be afraid to use them because they're your friend. It allows you to spend your money with the people who are
more likelyto convert into a customer versus the people who aren't.
The next thingI want you to do is test different locations. Create audiences based on a location is one of the easiest ways to
create a segment. Ican't even tellyou howmany people just use the default settings, but this is a big mistake. Now, there are
three ways that you can target location in an ad campaign. One, you can go after a location-based keyword. Two, you can
geotarget to a radius on your ad segment, or three, you can do both. You want to try a mixture of all of them to see ifyou can
generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the
first place. Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more
clicks because theytake up more real estate and the serves. There are many different ways that you can add extension to
your site. You can add more information about specific pages on your site or you can list things like products, prices, sales,
phone numbers, the listgoes on and on. Accordingto Google themselves, adding extensions can increase click-throughs by
roughly 10-15%. Next, I want you to implement UTMtracking. Trackingcampaigns and their performance is incredibly
essential to running an ad campaign strategy.Look, ifyou're not trackingthe performance how do you know what's working
and what's not? Using UTMcodes is a great, easy wayto keep track of what's doing well and what's not. And ifyou don't know
how to code, don't worry. Using Google's URL builder tool, you can literallycreate UTMcodes per page in less than 30
seconds. You can easilytrackthe performance of any ofyour campaigns in Google Analytics. You don't even need to be a
developer for this. Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and
practical ways that you can see a reallygood ROI. Usingtools like Ubersuggests, you can see all the keywords your
competitors are rankingfor and are gettingtraffic for. You can also put in your competitor's brand name into Ubersuggests,
and when you do that it'll tellyou the search volume. Going after competitor's brand name is a really easy wayto generate
more sales. Now, when you're doingthis, you've got to think about trademark, so you may not be able to put your
competitor's name within your copy. But that doesn't mean that you can't drive sales. This is why everyone's bidding on brand
names. It's a quick wayto get sales. Ifsomeone's searchingfor a competitor, chances are they're super targeted and they may
like what you're selling as well. Ifyou enjoyed this video, like it, share it, subscribe to the blog, tell other people about it. Thank
you for reading.

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