SEO Checklist_ How to Get More Organic Traffic (Complete Tutorial) #abeeratips
Now, the second thing you'll want to do is assess search intent. Search intent basically means the reason behind the searcher's query. And Google is really good at helping you do this. Just search for the primary keyword phrase you want to rank for. Then look at the top ranking results. To assess search intent, you'll want to look at the types of pages that are ranking and the format they're using. As you can see here, the types of pages that are ranking for the keyword, "SEO checklist," are blog posts. which you can infer by the titles. Now, if you were to create a product page selling an SEO checklist, then you probably won't rank because you won't be matching search intent. Once you have search intent down, you'll want to look at related queries to your topic. The first place you can look is Google's autocomplete. Just type your primary keyword in Google's search bar and take note of other relevant search queries. Two other places to look are in the " In this case, queries and questions related to the side effects of apple cider vinegar show up in both places, so this is definitely something we would want to include in our post. To find even more related queries and questions people are asking, you can check the Search suggestions and Questions report in Ahrefs' Keywords Explorer. Across these two reports, you'll find over 28,000 keyword ideas along with keyword metrics like Keyword difficulty, search volume, and more. If you've done all of these checkpoints, then your content should be about and the questions you should address throughout your post. Next up is to find relevant keywords and subtopics for your post. In our study of 3 million searches, we found that on average, the top ranking page also ranks for nearly 1,000 other relevant keywords in the top 10. One of the main ingredients to ranking high for numerous keywords are links. But an equally important part is content. Fortunately, you can find subtopics to cover by looking at the keywords that the top ranking pages are already ranking for, then make sure you cover those points on your page. To do this, go to Ahrefs Keywords Explorer and enter your primary keyword target. Now, scroll to the bottom of the page where you'll see the top 10 ranking pages. The main column you want to look at here is keywords. This one seems to be getting a lot of search traffic, they rank for a ton of keywords, and the page is relevant to the one I'm creating. Let's click on the number under the Organic Keywords column to see which keywords they rank for. To keep things super-relevant, let's set a position filter to only show keywords that rank in positions 1 through 5. Some interesting subtopics to cover here might be the benefits of apple cider vinegar. We might want to talk about organic vs. non-organic products. And something even more fascinating to me is this part on Bragg's apple cider vinegar, which is a branded product. Then there's an attribute here, "with mother," which is a health term often used with apple cider vinegar that I would have otherwise never thought of on my own. Sprinkle some of these terms into your content, use other parts as subtopics and do your best to cover the topic using data. The last thing on the keyword research and analysis side is to assess your chances of ranking in Google. In order to understand your chances of ranking, you need SEO metrics of the top-ranking pages. Otherwise, you'll just be guessing. As a very general estimate, you can use the Keyword difficulty scores in Keywords Explorer to get a very rough sense of that, but I wouldn't recommend relying on it alone. Instead, I suggest watching our full tutorial on assessing ranking difficulty, which will show you how to estimate what it takes to rank on Google for any keyword. So here's what the final section of our keyword research checklist should look like. Take a screenshot and let's move on to the next section which is all about on-page SEO. The 1 point is to use short, yet descriptive URLs. We research two million keywords and found the page with shorter URLs rank is best to those with longer URLs. Now, while there's a clear correlation, it doesn't mean causation. A simple way to choose your URL is to set it as your primary keyword target. For example, a blog post on 75 actionable SEO tips, could be domain.com/seo-tips/. It's short, and anyone can tell from the URL what the topic is on.
Next, ensure you have a compelling title tag and meta description. But our data shows that exact-match keywords in the title and description do not correlate with ranking position. So should you use your keyword in your title and description? The answer is it depends. The most important thing about the title is that it entices a click. Afterall, clicks translate into traffic. But if you find that you're stuffing the keyword for the sake of inclusion, then I wouldn't worry too much about it. The next thing you should do is add relevant internal and external resources. In the same on-page SEO correlation study, we found web pages that link out to highâ€DR external resources rank higher than those that don't. Second, you should add internal links from relevant pages to your new post. A quick way to find these pages is to go to Google and search for something like site:yourdomain.com and then add a keyword related to your topic. You'll then see all posts from your domain that include your keyword. Just visit these pages, and add internal links to relevant anchors texts. A nice little bonus tip would be to pair the search results with Ahrefs' SEO toolbar. Look at the URL rating to identify relevant pages that will likely have the greatest impact on your new post. In general, the higher the number, the more "authoritative" the page. When you do this properly, you can pass link equity to your new page and possibly increase the speed that Google discovers your page. And that about does it for the on-page SEO checklist section. Here it is in all its glory, so take a screenshot and let's move on to the next section, which is all about content. Choosing a topic with high search traffic potential and doing some basic onâ€page SEO is important. But all of your efforts will be in vain if your content isn't up to par. The first thing is to write an engaging introduction. The purpose of the intro is to let your readers know they're in the right place and that your page will solve the reason for them being there. Fail to do so and your readers will be gone fast. Start with something that resonates with the reader, build trust or credibility, and promise a solution to the user's problem. Second, focus on readability. Let's talk about readability in two categories. The first is visual comprehension. When a reader lands on your page the first thing they're going to process is how your page looks. And if they land on a big wall of text in 10pt font, they'll likely get overwhelmed and leave. Instead, break your content into pieces by writing in short sentences and short paragraphs. Other visual assets you can add are images to separate paragraphs. But don't just throw in stock photos for the sake of faking visual appeal. Put some effort into creating or finding images that will enhance the reader's experience. For example, on the Ahrefs blog, we often use graphs, charts, or screenshots that help illustrate a point or lighten the read. These tips will help increase your chances of turning visitors into readers. Now, the other category in readability is reading comprehension. According to a study, 50% of the US population reads below an 8th-grader level. Which means that if you're writing at a higher level, you're alienating half the population as well as non-native speakers. There's a free tool called Hemingway Editor. Just paste your content in there and it'll give you a readability score. If you're the type to write academically and struggle to lower your readability score, a great tip you can use is to write as you speak. Great content is content that solve a user's problem. For example, if you have a post on productivity tips, try and go beyond things like "sleep less," and "hustle." Someone searching for productivity tips probably wants practical and actionable information they can try right away. They want to know how they can measure whether their productivity levels are increasing. If your content solves their original problem and answers the questions that might come to mind as they're reading, then you probably have some decent content. And if it doesn't, you might need to re-hit the drawing board.
Take a screenshot and let's advance to the next section which is all about link building. When it involves white-hat link building, you'll have to cough up and do some email outreach. Now, outreach isn't about begging for links. "Links aren't things. A link represents something somebody finds valuable. A link represents something someone wants to share. A link represents the human manifestation of a desire to let somebody else realize something useful." And there are a couple of strategies you'll use to market your valuable, shareworthy, and useful content. Now, i will be focusing totally on the prospecting part because we've plenty of step-by-step link building tutorials that I'll leave links to in the description. The first thing you'll do is check out who's linking to the top-ranking pages for your target keyword. These will likely be the foremost relevant link prospects seeing as they've already linked to a competing article on an equivalent topic. The easiest thanks to find these people is to travel to Ahrefs Keywords Explorer and enter your primary keyword. Next, scroll to rock bottom of the page where you will see the highest 10 ranking pages along side their SEO metrics. The parts we would like to concentrate to are the backlinks and referring domains columns. If there are an honest number of referring domains, meaning, unique websites linking to the page, then click on the amount within the backlinks column to find out who's linking to them. You can now skim through the Backlinks report and look for relevant prospects. After you've depleted your list, expand your list of prospects using Content Explorer. Content Explorer features a database of over a billion pages along side their social and SEO metrics. You can start by entering your primary keyword. And I'll also set the search type to a title search since tons of individuals include their primary keyword within the title. Next, I'll set a Referring domains filter to only show pages that have a minimum of 20 links from unique websites. Now, skim through the pages and if anything pops bent you, click on the referring domains number to ascertain if the websites linking to the page are worth investigating further. If they're , then you'll click on the caret here, open the backlinks report, and add relevant prospects to your outreach list. The final link building tactic that works well is guest posting. I'm not getting to expand on this here, but check out our video on scaling guest posting which will offer you the complete details on doing it successfully. Now, these three techniques are great to use for new and existing content. But there are a few of other link building strategies that employment more effectively if you do the prospecting beforehand. And these are the Skyscraper Technique and Broken Link Building. Prospecting before you create content guarantees you'll have an inventory of individuals to market your new piece to. Again, I'll leave links to full tutorials on these two strategies. Here's your final link building checklist you should undergo . Take a screenshot and let's advance to technical SEO. At now , you ought to have a solid SEO checklist you'll rinse and repeat for every new page you create. But as you create more pages, there'll likely be technical SEO issues that go unnoticed. So i would like to focus more on the domain level here to seek out and fix these issues. You can find these issues by running a crawl with a tool like Ahrefs' Site Audit. After the crawl has completed, you will see a list of issues we found on your site. Now, Site Audit is great for locating the problems on autopilot, but you are still getting to need to fix them. Let's undergo a couple of important ones you ought to fix. First is page speed. Slow-loading pages are annoying for the user experience. You can use tools like Pingdom, GtMetrix or Google Pagespeed Insights, to live the speed of one page. So let's return to Site Audit, and click on the slow-loading pages issue. Next, I'll copy one among the URLs from our list and put it into Pagespeed insights. And as you scroll through the list, you'll get suggestions on what to repair , and the time savings you'll get by fixing it. Next, we would like to form sure that your website is mobile friendly. Google features a "mobile-friendly test" tool you'll use. Just enter the URL you would like to research and they'll tell you whether your page is mobile friendly. Next, you'll be wanting to make sure that you simply don't have any external or internal broken links. If someone clicks on a link and finishes up on a broken page, then that's bad user experience. On top of that, you'll be wanting to repair these because linking to broken pages may be a waste of "link equity." If you're linking to any broken pages, then you will be able to find that in Ahrefs' Site Audit tool under "page has links to broken page." Just click on the amount of affected URLs, and you'll see an inventory of pages that are linking to broken pages, also because the broken pages that are being linked to. Since every site will have different technical SEO issues, i like to recommend employing a tool to assist you identify these issues then tackle them one by one. Now, take a screenshot of the ultimate technical SEO checklist, and if you enjoyed this video, then confirm to love , share, and subscribe for more actionable SEO and marketing tutorials. And if there's anything that I've missed that's an absolute must-do on your SEO checklist, then let me know within the comments. I'll see you within the next article .
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