Digital Marketing | Best 7 strategy for digital marketing| Beginners to Advance #abeeratips
SEO, social media marketing, email marketing, PPC advertising. Where does one start and the way does one use these to get
more traffic to your website? Ifyou are a beginner to digital marketing and you would like to chop through the noise, then
keep watching because I'm goingto show you ways all of those work based on a decade of experience instead of just theory.
Staytuned. What's up marketers, Sam Oh here with Ahrefs, the SEO research your competitors and dominate your niche.
Today, I'm gettingto share 7 digital marketingstrategies that I even have personally used and gotten results with. And if
there's just one thingthat you simply deduct from this video, it's to not try all of those directly. Instead, pick one amongthese
strategies, experiment and master the channel before moving on to subsequent .Let'sget thereto . So before we probe these
strategies, you need to confirm that you're adoptingtoday's mindset of the buyer . Today, we sleep in a "content first" world.
People are tryingto find information before they buy. So you would like to actually put yourself within the buyer's shoes
instead of allowingyourself to get blinded by how great you thinkthat your products and services are. The mentalityyou
would like to adopt is to assist people instead of tryingto cold sell them. When you help people solve problems through free
and valuable content that's relevant to your business, you reach larger audiences and build trust. The best part is that you
simplyget the chance to show people how your products and services can help them solve their problems and fulfill their
desires and wishes . Alright, therefore the first internet marketingstrategyis blogging with SEO in mind. Now, bloggingisn't
writing about what you did today or maybe something more noble like an epiphanyyou had. That's a diary. But aren'tgetting
me wrong. This kind ofcontent can work well ifyou have an existing and constant audience. But for most folks that just want
to urge more traffic, leads, and sales we'd like to intentionallytarget problems that your audience wants to unravel . In the
world of blogging, this whole process are often summed up as a waycalled keyword research.Let me show you two clear-cut
examples on how keyword research works. In the first example, for instance you sell physical products like computer parts
and accessories. What does one thinkfuture customers could be searchingfor in Google? Probably questions like: Whyslow
mycomputer? How build a powerful computer? How to speed up a computer? These are allveryreal problems and other
people are tryingto find solutions. In fact, Ahrefs' Keywords Explorer tells us that these exact search queriesget tens of
thousands ofsearches monthly. Now, the simplest part about these specific queries is that you simplycan help people solve
their problems, while integrating products from your store in the content. So help your readers diagnose the matter and offer
product solutions within your post. "How build a computer" would be an excellent easy plugfor anycomputer components.
They're alreadyshowingintent to create , so it's unlikelythat they've already purchased parts and peripherals. Alright, second
example.Let's sayyou are a land agent and you're compensated when someone buys, sells, or rents a property. Now, the
thingthat the majority agents do is boast about what percentage homes they've sold or how they won a gift that you simply
nor I have never heard of. My point is that the typical buyer or seller doesn't care. And to prove my point, nobodyis searching
for things like: which realtor won the foremost awards in New York? But again, potential customers are lookingfor solutions to
their problems. Problems like: How to invest in land ? How to buy a house? What credit score is required to shop for a house?
And again, these all have the potential to attract a huge audience. Byrankingin Google for somethinglike "how to invest in
real estate,"you're now attracting potential buyers with deep pockets and that theylikely have intent to shop for Sources Similarity.
The best thing about bloggingfor SEO is that once you rank, you'll be gettingfree, consistent and passive traffic from Google.
Ifyou're new SEO, I highlyrecommend watching our SEO for beginners video, which willgive you a nice overview of what SEO
is, how it works, and how you can get it to workfor you. I'll also link up some additional resources on doingkeyword research
thatgrows traffic and revenue, as well as a video on how to write a blog post with SEO in mind.For now, let's move on to the
second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search
engine in existence. To top that off, video carousels nearly doubled in 2017 in Google's search results. Video isn't just the
future. It's the present. And the same principle of helping potential customers works for video too. When people go to video
search engines like YouTube, they're lookingto find answers to their questions.For example, ifyou bought a so-called "new"
iPhone X on eBay, you might search for "iPhone X unboxing" and see if all of the contents are in the box. And accordingto
Ahrefs' Keywords Explorer, 108,000 searches are happening each month globally on YouTube alone for this keyword. In fact,
this video that you're watchingimmediately was chosen because Ican see that people are specificallylookingfor digital
marketingtutorials for beginners. To come up with topic ideas that people are searchingfor in your niche, head over to
Ahrefs' Keyword Explorer, switch the search engine to YouTube and lookfor a broad keyword in your niche.Let's use
"makeup" as an example. Now, "makeup" as a standalone keyword isn't a problem. So let'sgo to the Questions report, where
you can see popular questions people are searchingfor on your topic. And right away, you'll see great topic ideas like "how to
clean makeup brushes" and how to cover acne with makeup. Now, when you're creatingthese videos, try and keep the fluff
out and packin as much necessaryvalue as possible. Doingthis has helped usgrow our YouTube views to over 150,000 views
per month and best of all, since all of our videos show how our SEO tools can help, it's led to thousands of new payingleads
and customers, specifically mentioningthat theyfound us through YouTube. Most of our video growth was done through
YouTube SEO, so I'll leave links to a tutorial to help you rankyour videos and obtain more views. Next up is social media
marketing. Rather than covering everysocial media network, I want to pass on a couple of important tips that will help you
grow your social channels. The first is to focus on just one social media channel when you're just starting out. It takes time to
build a following. But numbers aren't everything. What you want is a loyal following. When you dip your toes into every
possible social media network out there, your attention gets divided and the resultsget diluted. So which social media
marketingchannel do you choose? That leads us into the second tip, which is to go where your target audience is and cater to
the platform. Ifyou have to choose just one social network, it's not about choosingthe one with the most active users. It's all
about understandingthe audience that's there and ifyou can serve the reason for them beingthere. You really need to think
about whysomeone is logginginto the specific social media network.For example, people usuallygo to YouTube to learn how
to do something, or to be entertained. But Facebookis different. Think about it. Have you ever logged onto Facebook, hoping
that you would see an unboxingtutorial? Or better yet, have you ever opened your Facebook app hopingyou would find a
limited time offer that's 97% off, onlyfor the next 37 minutes? Probably not. People don't checkFacebook with credit card in
hand. People like and share things that are helpful, interesting, shocking or funny. So ifyou are goingto try and bring people
into your world, present your message as a story, video, or something else that will likelystand out from the endless feed of
vacation vanityshots. Pinterest on the other hand is primarily a social search engine where people can control what they want
to search for. The primaryintent of users on this platform is to get inspired, learn things, and plan to do things. So create
content that caters to their intent for beingthere. So if this is your audience, take advantage of a less competitive landscape
from both an ads and organic perspective. Speaking of ads, that's the next digital marketingstrategy on the list for today.
When it involves paid advertising, please don't throw your money blind into an ad network because you read that it wasgood.
What works for one person won't necessarily workfor the next person. Instead, think about the ABCs of paid advertising. A is What works for one person won't necessarily workfor the next person. Instead, think about the ABCs of paid advertising. A is
for audience, B is for budget and C is for commerciality. We've alreadycovered the audience part. You want to engage on
social networks where your target audience hangs out. Budget is the next one. Bloombergreported that Google and
Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The
more advertisers there are, the more expensive itgets for you and I.So let's sayyou're in the ultra competitive industry ofconference calling. If we search for that keyword in Keywords Explorer
with Google set as the search engine, you'll see that the cost per clickfrom Google Ads is $20! Ifyou have an ad budget of let's
say $1,000 per month, then you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two
things: The first option is to lookfor keywords that have a lower cost per click. Justgo to the Phrase match report to see all
keywords in our keyword database that contain your target keyword. Next, set a filter to onlyshow keywords that have a
maximum cost per click ofsomethinglower like $5.From here, you can filter through the list and see if there are some more
lucrative opportunities rather than spending $20 per click. This one for a "conference call app"might be a good one since it's a
quarter of the price. Another benefit is that the reason behind the searcher's queryis more clear. Someone searchingfor this
is clearlylookingfor an app that does conference calls, whereas someone searchingfor just "conference call"could be looking
for many different things. The second thingyou can do is experiment with less popular ad platforms where your target
audience might be.Finallyis commerciality. Otherwise, they wouldn't exist. But you have to find a wayto bridge the gap
between the intent of the platform and how you monetize your products. And the solution isgoingto be content.For
example, let's sayyou sell boutique furniture and Pinterest is a good platform to run some ads. In my opinion, it wouldn't be a
good idea to advertise a bunch of links to high-end furniture like couches and diningtables. Instead, blog posts could work
really well here since people log on to Pinterest mainlyto get inspired, and learn new things. Here's what that bridge might
looklike. Pinterest ads would be the discoverytool. You paythem money and they'll show your pin. The bridge would then be
a helpful blog post on let's say, "11 Interior Design Tips For Your Living Room That Won't Breakthe Bank." And within that
content, you could showcase your products where it supports the tip you're speaking of. Nail the ABCs of paid ads, and
increase your chances of actuallyconvertingyour hard earned dollars into ROI. Next up is one ofmyfavorites and that's
podcasts. Now, there are two ways to look at podcasts.First is to create your own and the second is to be interviewed on
someone else's podcast. Creatingyour own podcast can be great for brand and building an audience. But ifyou're just
starting out, it can take quite a bit of time to get anysort of traction. Gettinginterviewed on podcasts is a different story.
Podcasters are always lookingfor interesting people to interview. Even ifyou don't have a ton of experience in the online
world, your offline experiences and expertise could be a great wayto land yourself a position on a popular podcast. Now, if
you don't know which podcasts you should approach, an easy wayto find opportunities is to look at your favorite podcasts
and find someone in your industrythat has been interviewed.Looking at the podcast page for Entrepreneur on Fire, you'll see
this episode with Jim Kwik. Now, if we clickthrough to the interview, you'll notice two things. The first is that the guest's name
is in the title. This is verycommon for podcast interviews. Second is the link on the page. The host will almost always linkto the
guest's home page in the show notes. Knowingthis, we can use a tool like Ahrefs' Site Explorer to find all podcasts they've
been interviewed on. So I'll enter in jimkwik.com and I'll also set the search mode to a URLsearch so we can find pages that
are linkingspecificallyto the homepage. Once the overview page loads,go to the backlinks report, which will show you all of
the pages that are linkingto this URL.Finally, let's use the Include search and type in Jim Kwik. And to keep our results super
relevant, I'm goingto set the filter to search for his name onlyin the titles of the referring pages. And we now have around 120
podcasts we can pitch to get interviewed. So filter through relevant podcasts, and pitch the host as to whytheyshould
interview you and the value you can give to their audience. Next on the list is email marketing. Ifyou've ever looked into email
marketing, then you've probably heard people claimingthat "email is king." But I promise you that once you get into it, you'll
quickly discover that it's not as turnkey as online gurus make it sound. And don'tget me wrong. Email marketingisgreat. But
first, you need traffic to get email subscribers. So mytip for you on email marketingis quite simple:
In my opinion, email may be a great long playto build connection with your audience and and even sell high ticket items. So
mytip for you on email marketingis quite simple:First, focus on buildingyour email list from day one. It's important and you
might as well collect emails from interested people from the start, even if it's not a substantial list. But be realistic with your
goals and as you build your audience, put more time into your email list and see how it can serve your business. The final
strategyis to use forums and community boards. Communityforums like Quora, Reddit, and Facebook are great promotion
channels. But before you go off and start postinglinks to your product pages, there are a couple of belongings you got to
understand. And these are all based around the unspoken rules ofspam.First: don't promote your products or services
pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these
networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly. If
you're constantly postinglinks to your blog and have justified in your head that that this is non-promotional, then you're most
likely wrong.Links can be more appropriate based on the networkyou're posting on.For example, Quora generally has longer
answers, and linkingto your content where it supports your point is a good idea.Facebookgroups on the other hand are a
different story.Let's sayyou are a land agent and you join a "first time homebuyers"group on Facebook. Ifsomeone asks a
question like: Now, if every agent thereon group posts links to their website, can you see how spammythat could get? Instead,
it would make sense to post a linkto someone else's affordabilitycalculators or offer introductions to b-lenders. The point is
that helpingfirst willgo a lot farther than self-promotional content that can taint your reputation. Now, I'd love to hear from
you. Which digital marketingstrategy do you thinkis most effective in online marketing?Let me know in the comments and if
you enjoyed this article, then make sure to like, share and subscribe for more actionable SEO and marketingtutorials. So keep
grinding away, focus on one marketing Blog before tryingthe next, and I'll see you in the next article tutorial.
The best thing about bloggingfor SEO is that once you rank, you'll be gettingfree, consistent and passive traffic from Google.
Ifyou're new SEO, I highlyrecommend watching our SEO for beginners video, which willgive you a nice overview of what SEO
is, how it works, and how you can get it to workfor you. I'll also link up some additional resources on doingkeyword research
thatgrows traffic and revenue, as well as a video on how to write a blog post with SEO in mind.For now, let's move on to the
second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search
engine in existence. To top that off, video carousels nearly doubled in 2017 in Google's search results. Video isn't just the
future. It's the present. And the same principle of helping potential customers works for video too. When people go to video
search engines like YouTube, they're lookingto find answers to their questions.For example, ifyou bought a so-called "new"
iPhone X on eBay, you might search for "iPhone X unboxing" and see if all of the contents are in the box. And accordingto
Ahrefs' Keywords Explorer, 108,000 searches are happening each month globally on YouTube alone for this keyword. In fact,
this video that you're watchingimmediately was chosen because Ican see that people are specificallylookingfor digital
marketingtutorials for beginners. To come up with topic ideas that people are searchingfor in your niche, head over to
Ahrefs' Keyword Explorer, switch the search engine to YouTube and lookfor a broad keyword in your niche.Let's use
"makeup" as an example. Now, "makeup" as a standalone keyword isn't a problem. So let'sgo to the Questions report, where
you can see popular questions people are searchingfor on your topic. And right away, you'll see great topic ideas like "how to
clean makeup brushes" and how to cover acne with makeup. Now, when you're creatingthese videos, try and keep the fluff
out and packin as much necessaryvalue as possible. Doingthis has helped usgrow our YouTube views to over 150,000 views
per month and best of all, since all of our videos show how our SEO tools can help, it's led to thousands of new payingleads
and customers, specifically mentioningthat theyfound us through YouTube. Most of our video growth was done through
YouTube SEO, so I'll leave links to a tutorial to help you rankyour videos and obtain more views. Next up is social media
marketing. Rather than covering everysocial media network, I want to pass on a couple of important tips that will help you
grow your social channels. The first is to focus on just one social media channel when you're just starting out. It takes time to
build a following. But numbers aren't everything. What you want is a loyal following. When you dip your toes into every
possible social media network out there, your attention gets divided and the resultsget diluted. So which social media
marketingchannel do you choose? That leads us into the second tip, which is to go where your target audience is and cater to
the platform. Ifyou have to choose just one social network, it's not about choosingthe one with the most active users. It's all
about understandingthe audience that's there and ifyou can serve the reason for them beingthere. You really need to think
about whysomeone is logginginto the specific social media network.For example, people usuallygo to YouTube to learn how
to do something, or to be entertained. But Facebookis different. Think about it. Have you ever logged onto Facebook, hoping
that you would see an unboxingtutorial? Or better yet, have you ever opened your Facebook app hopingyou would find a
limited time offer that's 97% off, onlyfor the next 37 minutes? Probably not. People don't checkFacebook with credit card in
hand. People like and share things that are helpful, interesting, shocking or funny. So ifyou are goingto try and bring people
into your world, present your message as a story, video, or something else that will likelystand out from the endless feed of
vacation vanityshots. Pinterest on the other hand is primarily a social search engine where people can control what they want
to search for. The primaryintent of users on this platform is to get inspired, learn things, and plan to do things. So create
content that caters to their intent for beingthere. So if this is your audience, take advantage of a less competitive landscape
from both an ads and organic perspective. Speaking of ads, that's the next digital marketingstrategy on the list for today.
When it involves paid advertising, please don't throw your money blind into an ad network because you read that it wasgood.
What works for one person won't necessarily workfor the next person. Instead, think about the ABCs of paid advertising. A is What works for one person won't necessarily workfor the next person. Instead, think about the ABCs of paid advertising. A is
for audience, B is for budget and C is for commerciality. We've alreadycovered the audience part. You want to engage on
social networks where your target audience hangs out. Budget is the next one. Bloombergreported that Google and
Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The
more advertisers there are, the more expensive itgets for you and I.So let's sayyou're in the ultra competitive industry ofconference calling. If we search for that keyword in Keywords Explorer
with Google set as the search engine, you'll see that the cost per clickfrom Google Ads is $20! Ifyou have an ad budget of let's
say $1,000 per month, then you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two
things: The first option is to lookfor keywords that have a lower cost per click. Justgo to the Phrase match report to see all
keywords in our keyword database that contain your target keyword. Next, set a filter to onlyshow keywords that have a
maximum cost per click ofsomethinglower like $5.From here, you can filter through the list and see if there are some more
lucrative opportunities rather than spending $20 per click. This one for a "conference call app"might be a good one since it's a
quarter of the price. Another benefit is that the reason behind the searcher's queryis more clear. Someone searchingfor this
is clearlylookingfor an app that does conference calls, whereas someone searchingfor just "conference call"could be looking
for many different things. The second thingyou can do is experiment with less popular ad platforms where your target
audience might be.Finallyis commerciality. Otherwise, they wouldn't exist. But you have to find a wayto bridge the gap
between the intent of the platform and how you monetize your products. And the solution isgoingto be content.For
example, let's sayyou sell boutique furniture and Pinterest is a good platform to run some ads. In my opinion, it wouldn't be a
good idea to advertise a bunch of links to high-end furniture like couches and diningtables. Instead, blog posts could work
really well here since people log on to Pinterest mainlyto get inspired, and learn new things. Here's what that bridge might
looklike. Pinterest ads would be the discoverytool. You paythem money and they'll show your pin. The bridge would then be
a helpful blog post on let's say, "11 Interior Design Tips For Your Living Room That Won't Breakthe Bank." And within that
content, you could showcase your products where it supports the tip you're speaking of. Nail the ABCs of paid ads, and
increase your chances of actuallyconvertingyour hard earned dollars into ROI. Next up is one ofmyfavorites and that's
podcasts. Now, there are two ways to look at podcasts.First is to create your own and the second is to be interviewed on
someone else's podcast. Creatingyour own podcast can be great for brand and building an audience. But ifyou're just
starting out, it can take quite a bit of time to get anysort of traction. Gettinginterviewed on podcasts is a different story.
Podcasters are always lookingfor interesting people to interview. Even ifyou don't have a ton of experience in the online
world, your offline experiences and expertise could be a great wayto land yourself a position on a popular podcast. Now, if
you don't know which podcasts you should approach, an easy wayto find opportunities is to look at your favorite podcasts
and find someone in your industrythat has been interviewed.Looking at the podcast page for Entrepreneur on Fire, you'll see
this episode with Jim Kwik. Now, if we clickthrough to the interview, you'll notice two things. The first is that the guest's name
is in the title. This is verycommon for podcast interviews. Second is the link on the page. The host will almost always linkto the
guest's home page in the show notes. Knowingthis, we can use a tool like Ahrefs' Site Explorer to find all podcasts they've
been interviewed on. So I'll enter in jimkwik.com and I'll also set the search mode to a URLsearch so we can find pages that
are linkingspecificallyto the homepage. Once the overview page loads,go to the backlinks report, which will show you all of
the pages that are linkingto this URL.Finally, let's use the Include search and type in Jim Kwik. And to keep our results super
relevant, I'm goingto set the filter to search for his name onlyin the titles of the referring pages. And we now have around 120
podcasts we can pitch to get interviewed. So filter through relevant podcasts, and pitch the host as to whytheyshould
interview you and the value you can give to their audience. Next on the list is email marketing. Ifyou've ever looked into email
marketing, then you've probably heard people claimingthat "email is king." But I promise you that once you get into it, you'll
quickly discover that it's not as turnkey as online gurus make it sound. And don'tget me wrong. Email marketingisgreat. But
first, you need traffic to get email subscribers. So mytip for you on email marketingis quite simple:
In my opinion, email may be a great long playto build connection with your audience and and even sell high ticket items. So
mytip for you on email marketingis quite simple:First, focus on buildingyour email list from day one. It's important and you
might as well collect emails from interested people from the start, even if it's not a substantial list. But be realistic with your
goals and as you build your audience, put more time into your email list and see how it can serve your business. The final
strategyis to use forums and community boards. Communityforums like Quora, Reddit, and Facebook are great promotion
channels. But before you go off and start postinglinks to your product pages, there are a couple of belongings you got to
understand. And these are all based around the unspoken rules ofspam.First: don't promote your products or services
pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these
networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly. If
you're constantly postinglinks to your blog and have justified in your head that that this is non-promotional, then you're most
likely wrong.Links can be more appropriate based on the networkyou're posting on.For example, Quora generally has longer
answers, and linkingto your content where it supports your point is a good idea.Facebookgroups on the other hand are a
different story.Let's sayyou are a land agent and you join a "first time homebuyers"group on Facebook. Ifsomeone asks a
question like: Now, if every agent thereon group posts links to their website, can you see how spammythat could get? Instead,
it would make sense to post a linkto someone else's affordabilitycalculators or offer introductions to b-lenders. The point is
that helpingfirst willgo a lot farther than self-promotional content that can taint your reputation. Now, I'd love to hear from
you. Which digital marketingstrategy do you thinkis most effective in online marketing?Let me know in the comments and if
you enjoyed this article, then make sure to like, share and subscribe for more actionable SEO and marketingtutorials. So keep
grinding away, focus on one marketing Blog before tryingthe next, and I'll see you in the next article tutorial.
Hey, I am Khadam Ali admin to this blog. I am trying to write good articles for you,if you like this so plz share this to your friends. if you have any questions plz leave a comment below the post.i try to give answers to you.
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