Definition of Digital Marketing
Kotler and Armstrong (2013) define marketing as follows: 'Marketing is the process by
which companies create value for patrons and build strong customer relationships in
order to capture value from customers in return.' Peter Drucker (1973), a famous
management guru, defined the purpose of marketing as follows: 'The aim of marketing is to
know and understand the customer so well that the merchandise or service fits him and sells
According to Kotler, marketing is an integrated process that companies use to make value
for customers and to create strong customer relationships reciprocally for a reciprocation of
value from their customers. In many instances, products or services are traded for money,
but alternative exchanges are also possible. For example. political parties that trade
ideological representation Of interests for votes Or brands that trade interesting,'valuable
content for the user's time and attention.
The Internet plays an ever-increasing role within the marketing process. Digital Marketing
is a sub-process of marketing. Therefore, we will define Digital Marketing as a process in
which organisations and existing or potential customers use the web to make value and
products as well as interchange them. In this respect we don't discriminate between the
various ways in which the web is accessed and therefore the device on which the web is viewed.
Whether a computer or a smartphone is employed is of importance to the applied technological
methods, but not to the marketing principles. Internet marketing, online marketing and e-
marketing are all synonyms for Digital Marketing. In this book, we will use 'Digital
Marketing
Ecommerce
One frequently asked question remains: what is the difference between Digital Marketing,
ecommerce and ebusiness? ecommerce refers to selling products or services over the
Internet. Customers can complete transactions or submit changes using a website. This book
considers ecommerce to be one among the possible options within Digital Marketing. Many
organisations do approach their customers over the Internet. but don't sell their products
online. In this case it is a question Of Digital Marketing communication, an element Of
Digital Marketing, but not of ecommerce.
Ebusiness
authors of this book see ebusiness as a way of doing business with the of
digital technologies. Ebusiness may be a wider concept than Digital Marketing and ecommerce.
In ebusiness it's not only about the interaction with markets, but about adequately
establishing all of the processes that enable an organisation to form their products or
provide their services. It's about the front and the back of the organisation, the parts the
customer does not come into contact with (see figure 1.1). Ecommerce is simply defined as
'selling and buying online'.
Ebusiness
Digital
marketing
o
Kotler and Armstrong (2013) define marketing as follows: 'Marketing is the process by
which companies create value for patrons and build strong customer relationships in
order to capture value from customers in return.' Peter Drucker (1973), a famous
management guru, defined the purpose of marketing as follows: 'The aim of marketing is to
know and understand the customer so well that the merchandise or service fits him and sells
According to Kotler, marketing is an integrated process that companies use to make value
for customers and to create strong customer relationships reciprocally for a reciprocation of
value from their customers. In many instances, products or services are traded for money,
but alternative exchanges are also possible. For example. political parties that trade
ideological representation Of interests for votes Or brands that trade interesting,'valuable
content for the user's time and attention.
The Internet plays an ever-increasing role within the marketing process. Digital Marketing
is a sub-process of marketing. Therefore, we will define Digital Marketing as a process in
which organisations and existing or potential customers use the web to make value and
products as well as interchange them. In this respect we don't discriminate between the
various ways in which the web is accessed and therefore the device on which the web is viewed.
Whether a computer or a smartphone is employed is of importance to the applied technological
methods, but not to the marketing principles. Internet marketing, online marketing and e-
marketing are all synonyms for Digital Marketing. In this book, we will use 'Digital
Marketing
Ecommerce
One frequently asked question remains: what is the difference between Digital Marketing,
ecommerce and ebusiness? ecommerce refers to selling products or services over the
Internet. Customers can complete transactions or submit changes using a website. This book
considers ecommerce to be one among the possible options within Digital Marketing. Many
organisations do approach their customers over the Internet. but don't sell their products
online. In this case it is a question Of Digital Marketing communication, an element Of
Digital Marketing, but not of ecommerce.
Ebusiness
authors of this book see ebusiness as a way of doing business with the of
digital technologies. Ebusiness may be a wider concept than Digital Marketing and ecommerce.
In ebusiness it's not only about the interaction with markets, but about adequately
establishing all of the processes that enable an organisation to form their products or
provide their services. It's about the front and the back of the organisation, the parts the
customer does not come into contact with (see figure 1.1). Ecommerce is simply defined as
'selling and buying online'.
Ebusiness
Digital
marketing
o
Hey, I am Khadam Ali admin to this blog. I am trying to write good articles for you,if you like this so plz share this to your friends. if you have any questions plz leave a comment below the post.i try to give answers to you.
ConversionConversion EmoticonEmoticon